GOODWIN
Goodwin's theory states that a successful music video contains 5 parts:
contain the characteristics of their genre (of the artist or music)
the lyrics and visuals must correspond
the music and visuals must contain the artist
close-up and motifs must reference something people want to see or look at
an example of this is:
DYER
Dyer's theory states that a successful celebrity must have 3 things:
star as a construction- celebrities personas are crafted and not who they are in reality
star as a commodity- celebrities are crafted to make money and are a product
star as an ideology- celebrities reinforce certain views or ideologies through their character
an example of this is:
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